Our Services
Real Estate Done Right
With a focus exclusively on the Florida hospitality industry, our investment advisors know the market and product. With a combined 18 + years of experience in the Florida hotel brokerage business, we have built long-standing relationships with our clients and in-depth knowledge of what is going on in the industry.
Client Database
We directly manage our client database. Our database is not provided by outside services or bought from data collecting firms. It comes from the many years of transaction services, and the hundreds of client meetings and sales calls that our team makes every week. When marketing your property we don't just contact the gatekeepers or hotel managers, a direct line of contact is made with thousands of investors and real estate decision makers that are interested in properties like your own.
"We don't just sell your hotel, we get your hotel sold."
Pricing and Valuation
With precise analysis looking at every aspect of a property our advisors are experienced and committed in providing the most accurate hotel valuations in the industry.
Transaction Management
In every transaction, our advisors are in constant contact with all parties involved in a transaction. This thorough involvement in the transaction allows for the deal to get done smoothly, in a compressed time frame, and with sellers and buyers updated at all times.
Meet the Team
Rey Figueroa Jr. CCIM
Rey Figueroa Jr. CCIM
Rey Figueroa Jr. CCIM
Rey Figueroa is a top-performing commercial real estate professional with the Keyes Commercial Real Estate Group in South Florida, bringing over 20 years of experience in commercial real estate, investment property management, ownership, and brokerage. As a Certified Commercial Investment Member (CCIM), Rey provides advanced expertise in
Rey Figueroa is a top-performing commercial real estate professional with the Keyes Commercial Real Estate Group in South Florida, bringing over 20 years of experience in commercial real estate, investment property management, ownership, and brokerage. As a Certified Commercial Investment Member (CCIM), Rey provides advanced expertise in financial analysis, market evaluation, and investment strategy.
With extensive experience as an investment property owner and manager, including hospitality properties, Rey offers clients a comprehensive understanding of real estate from both an operational and investment perspective. His hands-on background allows him to accurately evaluate assets, identify value opportunities, and guide clients through every stage of the transaction process.
Rey has successfully assisted property owners, investors, and developers with acquisitions, dispositions, leasing, and repositioning assets across multiple sectors, including multifamily, retail, hospitality, mixed-use properties, and development sites. His clients benefit from his deep market knowledge, strategic analysis, strong negotiating skills, and unwavering commitment to achieving exceptional results.
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Richard Spado
Rey Figueroa Jr. CCIM
Rey Figueroa Jr. CCIM
With over 45 years of business experience in South Florida, Richard Spado brings a seasoned and strategic approach to commercial real estate. For two decades, he owned and operated a successful medical distribution company, which he sold in 1999. In 2000, he transitioned into commercial real estate with The Keyes Company, where he quickl
With over 45 years of business experience in South Florida, Richard Spado brings a seasoned and strategic approach to commercial real estate. For two decades, he owned and operated a successful medical distribution company, which he sold in 1999. In 2000, he transitioned into commercial real estate with The Keyes Company, where he quickly became a top producer.
Specializing in hotel and multi-family property sales, Richard Spado has personally closed over $600 million in real estate transactions. He consistently ranks among the top 5% of producers at The Keyes Company, earning a reputation for his market knowledge, integrity, and results-driven approach.
Richard Spado holds an Associate’s degree from Herkimer County Community College and a Bachelor’s degree in History from Syracuse University. His deep roots in the region and decades of experience make him a trusted advisor for investors and property owners throughout South Florida.
Jessica Shults
Rey Figueroa Jr. CCIM
Jessica Shults
Jessica Shults is a commercial real estate professional with the Keyes Commercial Real Estate Group and a South Florida native with over 20 years of experience in hospitality operations, investment property management, and real estate ownership. Her background provides valuable insight into how properties operate, perform financially, an
Jessica Shults is a commercial real estate professional with the Keyes Commercial Real Estate Group and a South Florida native with over 20 years of experience in hospitality operations, investment property management, and real estate ownership. Her background provides valuable insight into how properties operate, perform financially, and create long-term value for investors.
Jessica works closely with property owners, investors, and developers to support acquisitions, sales, leasing, and asset positioning across multiple commercial sectors, including hospitality, multifamily, retail, and mixed-use properties. Her experience managing hospitality and investment assets allows her to evaluate opportunities from both a transactional and operational perspective.
Known for her strong client relationships, local market knowledge, and attention to detail, Jessica plays an integral role in guiding transactions, coordinating marketing strategies, and helping clients identify opportunities to maximize property performance and investment value.